Nissan X-Trail CMF Concept
FOCUS:
Automotive CMF Design
TIME:
Spring 2024
DURATION:
14 Weeks
BRIEF:
CMF strategy with a focus on branding, practicality, and sustainability
BYER PROFILE
Buyer: Bruce Renfrew (from Far West Division NSPS)
Work Location: Mountain High Resort
Patroller Average salary: $70,916
Patroller Work time: 12 hours
Total revenues: $285,948 (2022)
Expenses on equipment: $167,815(2022)
At the end of the day, ski patrollers perform a final sweep of the hill to ensure no patrons remain, and depending on the terrain, they may be versed in specialized rescues. Ski patrollers who go above and beyond are awarded special achievement recognition. Their duties involve transporting injured patients via toboggan to the infirmary and coordinating with emergency medical services as needed. Many ski patrollers find summer employment utilizing similar skills, such as wildland firefighting or search and rescue.
BENCHMARK
Bay Garnet (Rescue)
HIGH TRIM MSRP：$40,590
The high trim "Bay Garnet" represents the vehicle for rescue purposes. These vehicles use much red inside and outside of the car. This color combination was inspired by the Golden Gate Bridge in San Francisco. The color red represents the hustle and bustle of San Francisco. It also brings some warmth to the rescue crews performing their duties in the snow.
Passion tangerine (Patrol)
MID TRIM MSRP: $36,160
The mid trim "Passion tangerine" represents the patrol car. The main color of orange inspired from the sunrise of Mammoth mountain. It represents hope and warmth. As the grade that the staff and visitors touch most, it conveys a sense of security and stability.
Hauler Amber (Cargo)
ENTRY TRIM MSRP: $32,700
The entry trim "Hauler Amber" represents the cargo vehicle. It carries the responsibility of transporting cargo and equipment for the patrol team. It is inspired by the sunset of Laguna Beach. The overall color palette gives a firm, durable experience.
