Dunhill Folding Lounge Chair
FOCUS:
Form development
TIME:
Spring 2023
DURATION:
13 weeks
BRIEF:
To explore what Dunhill will produce in the future to suit its brand and users. I designed a folding chair that fits its essence and brand identity.
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Dunhill is known for its classic, elegant style and attention to detail, and its products are often crafted from high quality materials such as leather, silk, and cashmere. The brand has a long history of catering to affluent and discerning customers and has established a reputation for quality and sophistication.
2021 global outdoor furniture market size of $ 47.8 billion, an increase of 30.7 billion U.S. dollars in 2020, a growth rate of 179.53%. 2021 global outdoor furniture market share of the Americas accounted for up to 42%, with the United States ranked first with sales of $ 16.4 billion.
With the progress of urbanization, outdoor space has become increasingly important in the home. Outdoor space has become an extension of indoor space. People with high demands for quality of life design and arrange their gardens, balconies, and terraces. More and more people are adding furniture to their gardens to make them more comfortable and stylized.
Balance - Movements - Experience
